Effective in January, Jo-Carroll Energy is rebranding to become JCE Co-op. The new name reflects the cooperative’s history and brings one name to all the services it provides to members.

The name of the co-op’s internet service, Sand Prairie, also is changing to JCE Co-op fiber.

“As the co-op has grown, we’ve developed a mix of new and legacy programs, products and services, some with their own identities such as Sand Prairie fiber,” said the co-op’s president and CEO Mike Casper. “Looking ahead to our 85th anniversary in 2024, we wanted to ensure that our identity still connects with members while supporting the strategic direction of the co-op.

“No matter what services you receive, we want our new identity to convey to members that you can expect the same reliable, high-quality service you’ve had since the co-op was founded as an electric co-op,” he added.

Area farmers formed the co-op as Jo-Carroll Electric Cooperative in 1939 to meet the need for electricity in rural areas of Jo Daviess and Carroll counties. Over the next eight decades, the membership grew, spurred first by agriculture and later by tourism, development of subdivisions, lake communities and second homes, larger commercial accounts and the addition of new co-op services.

One of the biggest changes for the co-op came with the acquisition of former Alliant Energy electric territory in Jo Daviess and Carroll counties and natural gas service territory in Carroll and Whiteside counties. A merger with Farmers Mutual Electric Company added more electric territory and members in Henry County.

In 2009, the co-op introduced the addition of Sand Prairie to bring high-speed internet access to its members. After a successful pilot project in Galena, the co-op committed to build out fiber internet throughout its service territory and beyond.

The co-op’s new logo – intertwined abstract “Cs” – represents how JCE Co-op works and connects with its members and communities. “Our new logo pays tribute to those connections,” Casper noted.

“We are proud of our history, so it was important to us that the new name honors that heritage,” Casper said. “Our new name, JCE Co-op, utilizes the abbreviation of the previous names and restores ‘co-op’, reminding all about the co-op difference and advantage.”

Although the new name will be in use Jan. 1, 2024, Casper said members can expect to see a gradual rollout of items branded with the new name and logo to conserve budget dollars. “The brand launch also coincides with our 85th anniversary, allowing us to wrap the new logo into our anniversary communications and celebrations,” he said.

An updated brand identity gives the co-op an opportunity to provide enhanced communications with members. In January, its two websites for the co-op and Sand Prairie are merging into one new site at www.jcecoop.com. News and services sections will update frequently to provide more information about programs and services, including

buildout of JCE Co-op fiber, according to Casper. Social media pages are merging into one JCE Co-op identity, as well.

“This was an exciting project for us as we explored options for our new identity,” Casper said. “We think the result is one that reflects our relationship with our members and communities, the pride we take in serving you and our dedication to enhancing the quality of life in our communities.”

About JCE Co-op: Headquartered in Elizabeth, Ill., JCE- Co-op is a not-for-profit distribution cooperative owned and controlled by the members it has reliably served since 1939. The co-op serves more than 31,700 electric, natural gas and/or broadband internet accounts in Jo Daviess, Carroll, Whiteside and Henry counties. (While the co-op is doing business